Olga Frua presents ITS MASCULINE SIDE at Pitti Uomo 2017
Florence, January 10th – 14th 2017. Dressing gowns featuring a vaguely dandyish look, impeccably cut pyjamas of shot satin, irresistible boxer shorts, but not for a boxing match, and, above all, mysterious cloaks, almost magic. Olga Frua presents its MASCULINE side, sensual and refined, for ironic and boldly contemporary gentlemen, which comes in an essential capsule to pack and easily carry in your suitcase.
The articles of the 2017 Men’s Collection all share a common thread: silk.
The cloaks are made of garment-dyed silk, padded with goose down; soft and very warm, to be worn over extremely elegant jacquard-silk pyjamas with contrasting lapels and imperceptible seams. Only yarn and a contrasting profile for the polo shirts, which bears an embroidered logo or monogram. Their jersey melange is lightweight and highlights the muscle structure. The dressing gowns, also of jacquard-silk, are double-faced and padded with goose down, wrapping and cuddling with an eclectic touch: sensually irreverent with the matching boxer shorts, more reassuring with the dinner-style trousers sliding elegantly at every step you take, as if you were a star, a marquis, or a maharaja.
After the poetic intimacy of Ars Dormiendi and its embroidered rooms overlooking Lake Maggiore, with the smooth and inexhaustible energy of Pyjama Party – only vibrant silk beating at the rate of the Milan nights – and in the dreamy 7-star luxury of Don’t Disturb, Olga Frua in now revealing at the 2017 edition of Pitti Uomo its chest of wonders: smooth and gallant shapes, precious materials, hand-made embroideries, refined colours, and an old design, which is in fact the only mention of the history of the Fabric Printing Workshop De Angeli Frua in Milan, which expresses all the nomadic essence of MAHARAJA’.
Olga Frua, with its Maharaja Capsules, is inspired by journeys, nights away from home, sleeping rooms around the world, dynamic exoticism of a real or virtual oasis, where to meet a man who enjoys himself daydreaming and magically rediscovering the playful activity of the child within him.